To position Nokia's new Asha range for a young audience in emerging markets, we took a lifestyle approach - creating award-winning content that put the phones in the hands of real people.

The lead content pieces were two films. The first, shot in Santiago, Chile, focused on a feature called Fastlane. The second, shot in Hong Kong, looked at social photography. Both featured people we cast on the street, and had a soundtrack by a local band to add an extra layer of authenticity. We also shot a bank of photography to use throughout Nokia's digital space, and wrote messaging that turned product features into lifestyle benefits.

The films were a success. The Santiago video won silver in the Branded Content category at the W3 2014 awards, and has had over 350,000 views globally. The Hong Kong piece won bronze in the Sales & Marketing - Consumer category at the WorldFest-Houston International Film Festival 2015 and has been picked up and recut as a cinema ad in Asia.

VW asked us to reposition and raise awareness of their new California campervan range. And we leapt at the chance. 

They needed a digital-first approach, starting with a refresh of their webpages. We developed an idea that would help conversions through their product pages, put advocacy at the heart of their wider content and ultimately move them from broadcasting to engaging with their audience.

We created brand films that told the range story and a series of rich pages that showed off the best of the California's features.

Check out the flats and vides below, and dive into the webpages here.

When Lindex launched their Spring/Summer Boho collection, they asked us to explore how they could make a big splash with their target audience - stylish mums. So we invited key influencer Kate Hudson to guest-edit the Scandinavian retailer's online magazine, and built a multi-tiered campaign around the issue.

Giving Kate a range of platforms to showcase her personal style, using the high street retailer’s collection as inspiration, was a huge success. The brand buzz we generated was huge, and all pieces featured in the magazine sold out in record time.

We love the execution of the mag - it's bang on trend for readers, and really brought the partnership between brand a tastemaker to the fore.

Calvin Klein launched its global FW13 women’s underwear collection with Christy Turlington. The iconic model inspired us to find a way to help customers discover their own supermodel silhouette.

Our research found that female purchase decisions in the category are heavily influenced by trust - they love to know what works for them before exploring specific products. So we created a short, engaging quiz that helped them find their perfect CK bra shape, and suggested the right underwear for them. It was designed to give them confidence in the brand without having to visit stores, fight highstreet crowds and experiment in front of unflattering changing-room mirrors.

The result: a campaign that gave women everything they needed to feel amazing about wearing A-list lingerie.

Lucozade challenged us to move their positioning from sport-science to millennial lifestyle. Tough gig? Not at all. In fact, it gave us a chance to create some truly innovative work that covered everything from digital to experiential. It won a clutch of awards - see the full list below.

 The first campaign of Lucozade's relaunch ran the ATL work through our ecosystem, and extended it through sticky digital content including videos, music, exclusive ebay auctions and the interactive Beat-Box Champions game on Facebook. The results were so good we were asked to own a bigger slice of the following campaigns - including bespoke content creation and guerrilla marketing at summer festivals.

Our work ultimately resulted in nearly 4 million video views, huge consumer activation engagement - and a global word-of-mouth hit single for DJ Fresh.

Awards

2012 Marketing Week Engage Awards
Best FMCG brand – Winner

2011 DADI Awards
Consumer products campaign – Winner

2011 IVCA Awards
Festival communication – Winner

2011 The Lovie Awards
Social media marketing – Commendation

2011 BIMA Awards
Community – Finalist

2011 BIMA Awards
Multi-platform – Finalist

When Nokia wanted to strengthen their position as a creative, innovative brand, they asked us to come up with some big ideas around their key brand themes – storytelling, design and music.

We came up with a range of campaign and content concepts. The first to go into production is Tell the Story Faster. It's a digital-first campaign that challenges people to tell classic stories in 10 seconds using a Nokia Lumia.

We'll work with a Hollywood director to make our core global content, roll the campaign out in local markets and invite our audience to get creative through social media. The idea is totally scalable – our branded content and UGC can even move above the line as the campaign unfolds.

I'd love to take you through the full campaign document – just get in touch if you'd like to see more.

Thanks to the craft ale revolution, Britain's never been more interested in the range of flavour water, yeast, hops and barley can create. 

Britain's Beer Alliance 'There's a Beer for That' campaign centred around a digital experience that really exemplified how flexible the beer is as a partner to food. We crafted a beautiful site that really ran with this core idea, giving tasting notes, recipe suggestions, advice on the perfect serve and more. We also introduced our Twitter Sommelier - the super-social way to find the perfect match between pint and plate.

You can explore the full site at www.beerforthat.com.

How do you remind advertisers about the benfits of print? Go digital.

We created a banner campaign that showed the power of storytelling - creating vignettes around everyday objects. Users could rollover to see the full print ad, and discover the end of the story.

People really engaged with our spin on the ads, showing that a cleverly crafted hook can make even maligned MPUs something to enjoy - all while showcasing the impact a crafted print piece can make for a brand.

St. Patrick's Day is Tourism Ireland's biggest marketing opportunity of the year. In 2013, they asked us to create something big that would start social and go physical.

Our response: The Dublin Doodle, a global UGC Facebook campaign that went viral and coloured Dublin's Trinity College green in a PR-generating stunt the city turned out to see. It's currently under consideration for award on Facebook Studio. 

Watch the case study to find out all about it.